What do your followers want?
“Your followers follow you because they care about your brand.” They don’t. They. Do. Not.
What do your followers want?
They don’t want to waste their screen time.
“Your followers follow you because they care about your brand.”
They don’t. They simply do not.
They just think that your next post might interest them.
Will it?
95 million photos and videos are shared on Instagram every day. Will yours stand out?
You are competing with their best friend’s wedding, or a witty joke from Ricky Gervais.
This is the competition, not the “other” brand.
Social media timeline is not an ad slot or a banner space. It’s a flow of everything they follow.
It has zero tolerance for irrelevance.
Will your post make someone stop and look?
Will it make the user read your text or click your link in seconds?
If not, why bother?
Why pay any precious budget on promoting it?
Wrap up the resources you spend on 15 posts, and use them on 5 instead. But make it worth your time and money. Make it worth the users’ attention. Make it count.
Photo by Rulo Davila: https://www.pexels.com/photo/unemotional-woman-in-dress-standing-in-pool-5194658/
