Why the Jaguar team is right in their own wayToday, we are seeing an unexpected brand in Barbie’s colors. The company seems to be shocked by the reaction. And it’s natural.Nov 23, 2024Nov 23, 2024
Why special days are a trap for brandsDo you have Mother’s Day content on your May calendar? Are you planning to spend money on it? Why?Apr 12, 2024Apr 12, 2024
TikTok in the loop: Differentiate-Agitate-ImitateWill TikTok manage to stay as TikTok while becoming YouTube? Here comes their next move: TikTok Notes.Apr 10, 2024Apr 10, 2024
Fear doesn’t lead to anger: Expectations do.You can either ally with your critics, or see them as trouble. The former will lead you to growth, while the latter will lock you into a…Apr 4, 2024Apr 4, 2024
The shape of Content Marketing in 2020s: DiffusionInstagram is working on a new feature: “Blend”. It will let a user have a private feewith a friend, based on what they share with each…Apr 3, 2024Apr 3, 2024
Engagement Rate is Dead, Part 2: “What does success mean for you?”You will recognize success only after you define it. Otherwise, you will be lost in measuring everything. That’s why we need to retire…Apr 2, 20241Apr 2, 20241
Engagement Rate is Dead, Part 1: “An Ancient Formula”Social Media Marketing has a central KPI: Engagement Rate. It has two main formulas these days. Both are wrong.Mar 29, 2024Mar 29, 2024
Dune understands how content works in 2020s… and that’s why it doesn’t try to tell everything on screen.Mar 28, 2024Mar 28, 2024
What do your followers want?“Your followers follow you because they care about your brand.” They don’t. They. Do. Not.Mar 27, 2024Mar 27, 2024
The technology that became sacred.How did writing evolve from a technical tool to the backbone of human culture? How has it reshaped our relations for the past 5,000 years?Oct 20, 2023Oct 20, 2023
