Why special days are a trap for brandsDo you have Mother’s Day content on your May calendar? Are you planning to spend money on it? Why?Apr 12Apr 12
TikTok in the loop: Differentiate-Agitate-ImitateWill TikTok manage to stay as TikTok while becoming YouTube? Here comes their next move: TikTok Notes.Apr 10Apr 10
Fear doesn’t lead to anger: Expectations do.You can either ally with your critics, or see them as trouble. The former will lead you to growth, while the latter will lock you into a…Apr 4Apr 4
The shape of Content Marketing in 2020s: DiffusionInstagram is working on a new feature: “Blend”. It will let a user have a private feewith a friend, based on what they share with each…Apr 3Apr 3
Engagement Rate is Dead, Part 2: “What does success mean for you?”You will recognize success only after you define it. Otherwise, you will be lost in measuring everything. That’s why we need to retire…Apr 21Apr 21
Engagement Rate is Dead, Part 1: “An Ancient Formula”Social Media Marketing has a central KPI: Engagement Rate. It has two main formulas these days. Both are wrong.Mar 29Mar 29
Dune understands how content works in 2020s… and that’s why it doesn’t try to tell everything on screen.Mar 28Mar 28
What do your followers want?“Your followers follow you because they care about your brand.” They don’t. They. Do. Not.Mar 27Mar 27
The technology that became sacred.How did writing evolve from a technical tool to the backbone of human culture? How has it reshaped our relations for the past 5,000 years?Oct 20, 2023Oct 20, 2023
How we all love “page turner” books, and hate “addictive” algorithms -in public.We have a humane thirst for others’ experiences. Language emerged from this thirst. Now, AI algorithms are the new fountainhead.Sep 19, 2023Sep 19, 2023
